Privacy Policy

Data controller: Bering Tees Ltd, trading as WeLoveTees ("we", "us", "our") Website: https://welovetees.co.uk/ Contact: info@welovetees.co.uk Registered address / company number: [insert — needed for full compliance]

This policy explains what personal data we collect when you use welovetees.co.uk, why we collect it, and what rights you have over it, in line with UK GDPR and the Data Protection Act 2018.

What we collect

When you browse the site

• Products you've viewed, to show recently viewed items
• Approximate location, IP address and browser/device type, to estimate shipping and tax
• Cart contents, via cookies, while you shop

When you place an order

• Name, billing and shipping address, email, phone number
• Payment details (processed by Shopify Payments — we do not store your card details ourselves)
• Order history and account details, if you create an account

When you contact us

• Whatever details you submit via our contact form or email, so we can respond to your enquiry, order query, or return.

Cookies and tracking

We use cookies to run the checkout and remember your cart. In addition, the following tools may be active on the site and set their own cookies or tracking pixels:

• Google (Merchant Center / Shopping) — used to run product listings and shopping ads
• Pinterest — used to run a tracking tag for Pinterest advertising and pin performance
• Shopify's own built-in analytics, which run by default on all Shopify stores

If we add further tracking (e.g. Meta/Facebook Pixel, TikTok Pixel, an email marketing platform), this policy will be updated accordingly. You can control cookies through your browser settings; blocking some cookies may affect site functionality such as checkout.

Why we use your data

We process your data to:

• Fulfil and deliver your order, and handle refunds or complaints
• Prevent fraud and process payments securely
• Comply with legal obligations, including tax and accounting requirements
• Improve our store and product offering
• Send you marketing messages, but only if you've opted in — you can unsubscribe at any time

Our legal basis for processing is primarily performance of a contract (fulfilling your order), legal obligation (tax/accounting), and consent (marketing communications, non-essential cookies).

Who we share your data with

We do not sell your personal data. We share it only with:

• Shopify Payments — to process payments
• Royal Mail / our delivery partners — to deliver your order
• Google and Pinterest — for advertising and shopping listings, where those tools are active
• Fraud prevention and legal partners — where necessary to protect us or you
• HMRC or other authorities — where we're legally required to

Some of these providers may be based outside the UK/EEA. Where that's the case, they operate under appropriate safeguards such as Standard Contractual Clauses.

How long we keep your data

• Order, billing and shipping data: retained for 6 years, in line with HMRC record-keeping requirements
• Contact form / enquiry data: retained only as long as needed to resolve your query, then deleted
• Marketing consent: retained until you unsubscribe or withdraw consent

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request erasure, where we're not legally required to retain it
• Restrict or object to certain processing, including marketing
• Receive your data in a portable format
• Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you think we've mishandled your data

To exercise any of these rights, contact us at info@welovetees.co.uk.

Children

Our site is not directed at children, and we don't knowingly collect data from anyone under 13.

Changes to this policy

We may update this policy from time to time. The current version will always be available at this page.

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Last updated: [insert date on publish]